GC’s highly creative 100th anniversary book “Smile for the World” has won Special Jury Award of the 43rd “2022 Japan BtoB Advertising Awards.”
GC’s 100th anniversary book “Smile for the World” has won Special Jury Award of the 43rd “2022 Japan BtoB Advertising Awards.”
The Japan BtoB Advertising Awards is a contest held since 1980, with the purpose of promoting and spreading BtoB advertising in Japan. By putting a spotlight on communication tools in BtoB advertising field, the awards honors outstanding works, for which corporate communications (advertisers) and the comprehensive techniques (production company) come together to form the excellent advertising creations. The ultimate purpose is to raise overall standards in BtoB advertising activities, which play an important role of business marketing communications.
This book was created to share with you what we have cherished from our founding, and how we commit ourselves to making products and providing services with ever-lasting passion, explaining the three key words to describe GC: “SEMUI,” “Nakama (GC Associates),” and “Vision Management” with popular classic stories for generations
On the back, as an illustration of the near future, we expressed GC’s efforts made with products and services all around the world to realize oral health which should be essential for “smiling,” “eating,” and “speaking” in people’s life, hoping for a realization of a “healthy and happy world where everyone can smile.”
The award ceremony will be held at Royal Park Hotel (Nihonbashi, Tokyo) on Wednesday, 2nd June, 2022.
The digital book version is available here.
GC Corporation celebrated its 100th anniversary on 11th February, 2021, and announced the new Vision 2031 “To become the leading dental company committed to realizing a healthy and long-living society”. GC group will continue united efforts to realize this Vision, contributing to health and smile of the people around the world.
We look forward to your continued support going forward.