Vision 2021

The vision today, as it has been from the beginning, is to become the world’s leading oral healthcare company, and all aspects of business operations are geared towards reaching this ultimate goal. The inspiration for this vision is entrenched in the scientifically proven concept that oral health is directly linked to general health. Therefore, GC’s role in improving oral health forms part of a larger agenda that promotes global wellbeing and quality of life. GC regards the 21st century as the ‘Century of Health’, and hopes to make significant progress in this domain by the company’s 100th anniversary in 2021.

GC Management Principles

1. To contribute to global society through the improvement of oral health.
2. To improve corporate quality and meet customers trust and expectations.
3. To create a team of GC Associates full of energy and respect.